As an Assistant Store Manager, you are accountable for driving store results by executing daily operations, developing the team, and ensuring the store meets or exceeds all financial, operational, and customer targets. You partner with the Store Manager to lead people, enforce process, and deliver performance. Your role is measured by your ability to hit the strategic outcomes tied to Gross Profit, NPS, Inventory Execution, and Cycle Counts.
In all matters we live by our values:
Do the right thing
Do the best you can
Show others we care
Be coachable
Sales & Financial Performance
Sales Leadership: Actively lead on the sales floor and service counter drive e-bike leadership, top-down sales, and >$250 add-on sales per bike.
Customer Experience: Ask every customer if their experience was 100% satisfactory; close the loop with proactive follow-up.
Profitability: Partner with the Store Manager to deliver Gross Profit targets on time, protect margin, and hit labor efficiency guardrails.
Team & Staff Performance
Training & Development: Implement and validate all staff training in sales, service intake, Ascend POS/HQ, and company policies.
Coaching & Accountability: Role-play weekly, reinforce Cardone University training daily, and ensure consistent execution of sales and service standards.
Culture & Values: Model 100% alignment with company DNA and values; hold team accountable to the same.
Operational Excellence Inventory Management:
Ensure 100% of deliveries are received, checked in, and floor-ready within 24 hours; complete cycle counts on schedule and according to Policy & Procedure.
Merchandising & Store Standards:
Maintain a professional, accessible, and inviting store through disciplined merchandising, signage, and BOH organization.
Compliance & Reporting: Provide weekly inventory feedback (MIN/MAX, discrepancies, part needs) and ensure supplies and processes align with company standards.
Perform other job-related duties as assigned.
100% Values Alignment
Do the Right Thing, Do the Best You Can, Show Others You Care, Be Coachable.
Proven Retail Experience
Strong Computer & Systems Literacy
Adaptability in Fast-Changing Environments
Schedule Flexibility, Available to work weekends, evenings, and peak seasons without resistance.
Continuous Learner Growth mindset; embraces structured training programs (Cardone University, Trek University, coaching systems) and applies them to drive results.
Active Lifestyle / Fitness-Oriented. Participates in cycling or other endurance/fitness activities; naturally aligns with our customers and culture.
Bicycle Industry Experience. Prior success in bicycle sales, service, or management.
Financial Acumen. Strong comfort with reporting, analytics, and interpreting P&L beyond surface-level metrics.
Technology Fluency. Skilled with Microsoft products, POS, and retail systems (Ascend experience a plus).
Commitment to Personal Development. Actively engaged in growth through coaching or frameworks (e.g., Tony Robbins, Grant Cardone, Keith Cunningham, Ed Mylett, etc.), showing a mindset for continuous improvement.
Health and happiness are at the core of our business, and that includes yours, too. We're constantly striving to improve our work environment and provide a premium benefit package.
We're proud to offer our full time and part time employees who work 30 hours per week the following benefit package after 60 days of employment:
Medical
Dental
Visions
401k (after 1 year)
AMAZING employee discount on bikes and accessories!
This position requires open availability and flexibility to work mornings, evenings, weekends, and holidays based on the needs of the business. Our season runs from November 1st through March 31st. To ensure that we meet our customers’ expectations during this busy time, we have implemented a vacation blackout period. Employees cannot schedule more than 3 days of PTO due to an expected increase in traffic. We understand that special circumstances may come up and we will do our best to accommodate our team.
With 16 locations in Southeast and Southwest Florida, our exceptional team of cycling enthusiasts is here to serve all of your cycling needs. Whether you’re new to the sport or a lifelong cyclist, we’re here for you!
Since 2006, we've provided South Florida's cyclists warm, trustworthy service at our family-owned shops. From our first Trek concept store in Estero to our many locations today, our mission has remained the same: To transform lives, one bike at a time—and promote health, joy, and community while we're at it.
Our mission has helped us rank as one of America’s Best Bike Shops eight years running and become a top 10 Trek dealer in North America.
Join us as we transform lives one bike at a time. We can't wait to see where we go together.
