As a Sales Associate, your #1 job is to drive Gross Profit by executing our sales playbook, running disciplined customer call blocks, and actively promoting the business. You’ll still handle service, e-Comm, and operations, but only after revenue-generating work is complete. You set the tone for the in-store experience, build a loyal client base, and model the standard for how customers remember our shop.
In all matters we live by our values:
Do the right thing
Do the best you can
Show others we care
Be coachable
Sales, Service, Operations, and E-Commerce
Run the full sales process on every interaction; lead with e-bikes and present best>better>good with financing.
Attach value on every sale (add-ons, protection, apparel, essentials) and link to Service (Lifetime Flats, tune-ups, & Service plans).
Ask for reviews & referrals at the register and via text/phone.
Execute two 15-minute call blocks per shift (unsold quotes, test rides, online leads, service-ready pickups, past buyers); log everything in Ascend/Lead Lists the same day.
Serve as primary or secondary DRI for e-Comm tied to your store: monitor orders, send shipment notifications, pack/ship within 24 hours, and process returns/exchanges to SOP.
Cover the service counter as an advisor; write accurate work orders and utilize the inspection form to connect sales opportunities.
Perform basic repairs and bicycle assembly to standard with quality control and safety checks.
Support inventory tasks (receiving, transfers, cycle counts) to policy and on schedule.
Complete 2 training videos per day and 1 role-play per day; apply the week’s skill focus in your calls and floor work.
Participate in daily huddles; review your scorecard (GP, Avg Bike $, Add-Ons/Bike, Services %, NPS, Calls, Appointments) and commit to targets.
Maintain proficiency in Ascend and follow all SOPs (financing, quotes, notes, follow-ups, etc.).
Merchandise: keep sales floor stocked and conduct price audits to ensure accuracy.
Ensure on-hand accuracy and replenishment: restock fast-movers daily; zero out-of-stocks in feature areas.
Set and maintain promo/QR displays; keep the store clean, organized, and guest-ready always.
Perform other job-related duties as assigned.
100% Values Alignment, Do the Right Thing, Do the Best You Can, Show Others You Care, Be Coachable.
Profit Producer (top 20%)
Prior Sales or Hospitality Experience
Coachable & Cadence Driven
Schedule Flexibility
Outbound Habit & Phone Confidence
Community Activation
Product Demo Comfortability
Ascend Proficiency
Capable of quality Bike Builds
Sales Process Disciplined
Follow-up Machine
Promotion Mindset
Health and happiness are at the core of our business, and that includes yours, too. We're constantly striving to improve our work environment and provide a premium benefit package.
We're proud to offer our full time and part time employees who work 30 hours per week the following benefit package after 60 days of employment:
Medical
Dental
Visions
401k (after 1 year)
AMAZING employee discount on bikes and accessories!
This position requires open availability and flexibility to work mornings, evenings, weekends, and holidays based on the needs of the business. Our season runs from November 1st through March 31st. To ensure that we meet our customers’ expectations during this busy time, we have implemented a vacation blackout period. Employees cannot schedule more than 3 days of PTO due to an expected increase in traffic. We understand that special circumstances may come up and we will do our best to accommodate our team.
With 16 locations in Southeast and Southwest Florida, our exceptional team of cycling enthusiasts is here to serve all of your cycling needs. Whether you’re new to the sport or a lifelong cyclist, we’re here for you!
Since 2006, we've provided South Florida's cyclists warm, trustworthy service at our family-owned shops. From our first Trek concept store in Estero to our many locations today, our mission has remained the same: To transform lives, one bike at a time—and promote health, joy, and community while we're at it.
Our mission has helped us rank as one of America’s Best Bike Shops eight years running and become a top 10 Trek dealer in North America.
Join us as we transform lives one bike at a time. We can't wait to see where we go together.
